In a multi-media campaign, selected BOB quality rosé-wines from the Provence (France) and Valtenesi (Italy) are put in the spotlight. To contribute to a new high-quality identity, CommuniGate created and executed both B2B as B2C activities to reach the selected target-audience.
Among the activities: wine-tastings for professionals, press visits for culinary-journalists and wine-writers to meet the local winemakers, advertorials in selected media, influencer partnerships for a strong social media visibility, participation on wine festivals, consumer tasting-workshops in a professional setting, and distribution of press texts. All activities spread the message ‘rosé, much more than a color’. The integrated campaign reached more than xx million Dutch people, besides the social media views.